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Lettings starts catching on to virtual tour advantages


Both of the UK’s leading property portals have reported growing interest in virtual tours as essential digital marketing assets. While the sales market has been quick to adopt high tech ways of remotely visiting a property, the private rental sector has been behind the curve.

That may be changing, however, as evidenced by Rightmove’s latest number crunching. The portal found the number of rental listings with either a virtual or video tour has experienced a huge leap, albeit from a very low base level. Rightmove’s data found rental listing with a virtual or video tour has risen from just 1% in January 2020 to 17% in early March 2021.

Over at Zoopla, its virtual tour trial with digital asset creator, FocalAgent, has been made permanent. Already more than 250 agents have signed up to benefit from free virtual viewings as part of the new tech-led partnership. The results already gathered by the portal can’t be ignored, with Zoopla publishing statistics that show virtual tours reduce the time to market a property, increase the number of leads per listing, boost the number of new instructions and save approximately 30 minutes’ of an agent’s valuable time per viewing. 

With clear evidence that digital content is converting into new business, isn’t it time you started taking videos and virtual tours? No time to be creative with your marketing? Then you need to talk to ARPM about outsourcing the property management tasks that take hours of your day yet don’t result in income, leads or conversions.

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